Petal is a U.S.-based fintech company founded in 2016 with the mission to make credit more honest, accessible, and simple. The company provides credit cards aimed at consumers who are new to credit or have been underserved by traditional financial institutions. Petal utilizes a proprietary "Cash Score" technology, which analyzes an applicant's banking history and cash flow to assess creditworthiness, in addition to traditional credit scores. This allows them to approve individuals who might otherwise be denied credit. Their products, issued in partnership with WebBank, are designed to encourage responsible financial habits and help users build their credit scores over time.

Founded in

United States