Founded in 2016, PayLead is a European technology company specializing in Payment Marketing, also known as Card-Linked Offers (CLO). The company partners with financial institutions to leverage anonymized transaction data, providing banks' customers with personalized retail offers that are automatically redeemed upon payment with their card. PayLead's mission is to enhance customer engagement and loyalty for banks while driving measurable in-store and online traffic for retail partners, effectively bridging the gap between financial services and retail marketing.

Founded in

France