Founded in 2013, Parrot Analytics is a data science company that measures and predicts global audience demand for television content across all platforms. Their mission is to connect content creators with consumers by providing comprehensive, cross-platform audience attention data to the media and entertainment industry. The company has developed a proprietary, global-scale measurement metric called Demand Expressions®, which quantifies demand for content by capturing billions of data points daily from various sources, including social media, peer-to-peer sharing, and online research. This enables studios, streaming services, and networks to make more informed decisions regarding content acquisition, distribution, and marketing.

Founded in

United States