Founded in 2012 by Ashley Shepherd, Over50choices Ltd operates as a financial services comparison website and introducer. The company's mission is to provide clear, simple, and unbiased information to help customers in the over-50 demographic make informed decisions about later-life planning. They compare a range of products including over 50s life insurance, funeral plans, equity release, and home insurance, acting as an intermediary that connects customers with product providers rather than being a direct provider themselves.

Founded in

United Kingdom