Novel Financial is a financial technology company that offers a comprehensive suite of solutions for establishing and operating a brokerage. Their core product is a fully integrated platform that includes a client portal (Trader's Room), an IB/Affiliate portal, CRM, and risk management tools. The company's mission is to empower both new and existing brokers with a robust, scalable, and cost-effective technological infrastructure, enabling them to launch quickly and manage their operations efficiently. They specialize in white-label solutions, allowing clients to offer a branded trading experience without developing the technology from scratch.