Originally founded as NorthStar Financial Services Group, LLC, the company operated as a holding company for a diverse family of brands in the asset management and financial services industry, including notable names like Orion, CLS Investments, Gemini, and Northern Lights. Its core mission was to provide comprehensive technology, investment management, and outsourced services to financial advisors. In 2020, to present a more integrated and streamlined offering, the company underwent a significant rebranding, unifying its various businesses under the single brand name "Orion" (legally Orion Advisor Solutions). Today, Orion is a leading provider of technology and Turnkey Asset Management Platform (TAMP) services for financial advisors.

Founded in

United States