Noon Finance represents the fintech and financial services integrated within the Noon e-commerce platform. It primarily operates through its digital wallet and payment gateway, "noon pay," which aims to create a seamless and secure payment ecosystem for customers and merchants. The service facilitates online payments, offers buy-now-pay-later (BNPL) options, and provides installment plans to make purchases more accessible. As part of the broader Noon company, which was founded in 2016 through a joint venture between Saudi Arabia's Public Investment Fund and a group of Gulf investors led by Mohamed Alabbar, its mission is to enhance the digital commerce experience in the Middle East through integrated financial technology.

Founded in

Denmark