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Noblr

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United States

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2017 (8 Years)

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Get to know Noblr

Noblr offers a new kind of car insurance helping responsible drivers safely get where they need to go. It leverages telematics data and actuarial insight to give drivers real-time rates based on their actual driving. The company was founded in 2017 and is headquartered in San Francisco, California.

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  • Financial Insurance

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Summarization

Noblr Insurance Review

Noblr is a pay-as-you-drive auto insurance company that utilizes smartphone technology to monitor driving habits and offer customized monthly rates. A subsidiary of USAA, a highly reputable financial services company, Noblr aims to provide a convenient and potentially cost-effective insurance solution. However, understanding its strengths and weaknesses is crucial before making a decision.

Overview

Incorporated on October 17, 2017, and commencing operations on November 1, 2017, Noblr initially launched with limited state availability. By June 2023, its reach had expanded to fifteen states. This expansion, coupled with its USAA backing, signifies a commitment to growth and a foundation built on trust and established industry expertise. The company's strategic use of technology and its relationship with USAA are key aspects of its market positioning.

Regulatory Compliance and Licenses

Noblr holds a license from the National Association of Insurance Commissioners (NAIC), license number 16461. This license, along with state-specific regulatory compliance in each of the fifteen states it operates in, demonstrates a commitment to legal and ethical insurance practices. This regulatory oversight is essential for ensuring consumer protection and maintaining the company's credibility.

Insurance Products and Services

Main Insurance Products

Noblr primarily focuses on auto insurance, adopting a pay-as-you-drive model. This means premiums are dynamically adjusted based on individual driving behaviors, offering potential savings for low-mileage drivers. The coverage options include mandatory liability and personal injury protection (where legally required), and optional coverages such as collision, comprehensive, rental reimbursement, and medical payments (availability may vary by state). This flexibility allows policyholders to customize their coverage to their specific needs and risk tolerance.

Additional Services

Beyond basic coverage, Noblr provides claims assistance through dedicated customer service lines and offers Noblr Rewards. These rewards incentivize safe driving by offering discounts on monthly variable rates. The inclusion of roadside assistance (limited to three uses per six-month term) adds further value to the policy. The comprehensive support system aimed at simplifying the claims process and rewarding safe driving habits are significant aspects of the Noblr experience.

Premiums and Pricing

Pricing Structure

Noblr's pay-as-you-drive model ensures premiums are personalized, reflecting individual driving habits and mileage. This differs from traditional models, where rates are based on broader demographic factors. The dynamic nature of Noblr's pricing offers transparency, providing customers with a clearer understanding of how their driving behavior impacts their cost. While rates are competitive, a direct comparison to industry averages needs to be individually assessed depending on location and driving profiles.

Discounts and Special Offers

Noblr offers safe driver discounts based on factors like smooth driving, minimized phone usage while driving, road choice, and time of day. This gamification of safe driving encourages responsible behavior and further reduces costs for those who drive safely. While specific promotions are not consistently publicized, the potential for additional discounts should be considered a possible benefit.

Customer Service and Support

Contact Methods

Noblr offers customer service via phone (877-BE-NOBLR), email (available via their website), and potentially live chat (though not explicitly confirmed). The availability of multiple channels increases accessibility for customers needing assistance. While the phone number is readily available, the lack of 24/7 support might be a drawback for some.

Customer service is available during business hours (7:00 AM - 7:00 PM, Monday through Friday).

Pros and Cons of Noblr Insurance

Pros

  • Personalized Rates: The pay-as-you-drive model offers potential cost savings for low-mileage drivers.
  • Strong Mobile Tools: The app provides real-time feedback and monitoring of driving habits.
  • USAA Ownership: Leverages the established reputation and expertise of USAA.

Cons

  • Limited State Availability: Currently operates in only 15 states.
  • Limited Coverage Options: Offers more basic coverage options compared to some competitors.
  • Customer Complaints: A moderate number of customer complaints reported on the Better Business Bureau.

Conclusion

Noblr offers a unique approach to auto insurance, appealing to tech-savvy individuals with low annual mileage who prioritize safe driving. The pay-as-you-drive model, coupled with the rewards system, provides a compelling proposition for those seeking to control their insurance costs. However, its limited state availability and basic coverage options should be carefully considered. The relatively low Better Business Bureau rating also warrants attention before purchasing a policy.

Noblr is best suited for drivers who value personalized pricing and the convenience of a mobile-first approach. Individuals who frequently travel long distances or require extensive coverage might find alternative insurance providers more suitable.

Frequently Asked Questions about Noblr Insurance

  1. How does Noblr track driving habits? Noblr utilizes smartphone technology to track mileage, acceleration, braking, road types, time of day, and phone usage while driving.
  2. What are the coverage options? Mandatory coverage includes liability and personal injury protection (where required). Optional coverages include collision, comprehensive, rental reimbursement, and medical payments (state-dependent).
  3. How many times can I use roadside assistance? Roadside assistance is limited to three uses per six-month policy term.
  4. Can I have multiple active auto policies at a time? No, only one active auto policy per household is permitted.
  5. How do I change trip types in the app? Access the "Trips" section, select the trip needing modification, and use the "On this trip I was driving" option to adjust the trip type.

Key Points Summary:

  • Pay-as-you-drive model based on driving habits.
  • Uses smartphone technology for tracking.
  • Owned by USAA.
  • Limited state availability.
  • Offers safe driving rewards.
  • Customer service available via phone and email.

References

  1. https://www.bbb.org/us/ca/san-francisco/profile/auto-insurance/noblr-inc-1116-898663
  2. https://www.bankrate.com/insurance/reviews/noblr/
  3. https://drive.noblr.com/usaa/
  4. https://drive.noblr.com/value-01/
  5. https://www.usaa.com/inet/wc/auto-insurance-noblr?akredirect=true

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