MyWishBoard is a technology company that provides a platform for creating and managing universal wishlists. Its service enables users to add desired items from any online retailer, either manually or through a browser extension, into a single, shareable list. The mission is to simplify the process of gift-giving for occasions such as birthdays, weddings, and holidays by allowing friends and family to see exactly what a person wants, reserve gifts to avoid duplicates, and link directly to the product pages for purchase. The platform operates primarily through its website and mobile applications.