Originally launched as My Value Trade, the company has since rebranded to AsthaTrade. It operates as a technology-focused discount stockbroker in India, registered with SEBI (Securities and Exchange Board of India). Founded in 2005 and headquartered in Bhopal, the firm provides trading and investment services on major Indian exchanges like the NSE, BSE, and MCX. Its business model is centered on offering low-cost brokerage plans and a suite of trading platforms to retail investors and traders across India.

Founded in

India