My Money Shortlist operates as a comprehensive resource for individuals looking to navigate the financial markets. The company provides in-depth reviews, expert ratings, and side-by-side comparisons of various financial service providers, including online brokers, trading platforms, and investment tools. Its mission is to simplify complex financial decisions by offering clear, unbiased, and data-driven information, enabling users to create their own "shortlist" of suitable options. The business model is primarily based on affiliate marketing, earning commissions by referring users to the financial services it reviews.

Founded in

United Kingdom