"Mutual Funds Sahi Hai" is not a standalone company but rather a major investor education initiative launched and managed by the Association of Mutual Funds in India (AMFI). Its primary mission is to demystify mutual funds for potential and existing investors across India, increase awareness about the benefits of mutual fund investing, and promote them as a viable investment option for wealth creation. The campaign utilizes various media channels, including television, digital platforms, and print, to educate the public on concepts like Systematic Investment Plans (SIPs), risk management, and long-term investing.

Founded in

India