Mint Insights, LLC is a specialized consulting and market research company that provides win-loss analysis for B2B organizations. The company conducts in-depth, qualitative interviews with its clients' recent buyers (both won and lost deals) to uncover actionable insights into their sales process, product positioning, and competitive landscape. Founded by Elana K. Feldman, the firm's mission is to help businesses truly listen to their buyers, enabling them to increase win rates, shorten sales cycles, and build better products based on direct market feedback.

Founded in

United States