Founded in 2011 in Edinburgh, Scotland, miiCard introduced the concept of a reusable, bank-verified "digital passport" to establish trust online. It operated on the principle of "Identity as a Service" (IDaaS), allowing users to prove their real identity by connecting to their online banking information. The parent company, The ID Co., evolved this technology and has since rebranded its entire suite of services to "DirectID". Today, DirectID is a global credit & risk platform that uses open banking data to help lenders and other financial institutions with identity verification, affordability checks, and credit risk assessment.

Founded in

United Kingdom