The Amazon Associates Program is one of the world's first online affiliate marketing programs, launched in 1996 by its parent company, Amazon.com, Inc. The program provides a platform for content creators, publishers, and bloggers to monetize their traffic. By creating unique product links and driving customers to Amazon, "Associates" earn referral fees or commissions on qualifying purchases made through their links. It is a performance-based advertising model and a key part of Amazon's broader marketing strategy, leveraging a vast network of partners to extend its market reach.

Founded in

United States