Originally founded as Marketo, Inc. in 2006, the company became a leader in the marketing automation software (SaaS) space. After going public in 2013 and being taken private in 2016, Marketo was acquired by Adobe Inc. in 2018 for $4.75 billion. It has since been integrated into the Adobe Experience Cloud suite and rebranded as Adobe Marketo Engage. The platform provides a comprehensive solution for lead management, email marketing, account-based marketing (ABM), and revenue attribution, helping businesses attract, engage, and retain customers.

Founded in

India