Founded in 2013 as Bsave and later rebranded to Magnr, the company was an early pioneer in the Bitcoin financial services space. It provided two main products: a Bitcoin savings account that paid interest on users' deposits and a leveraged trading platform for cryptocurrencies. The company aimed to bridge the gap between traditional finance and the emerging world of digital assets. Operations were ceased in late 2018, and the website now confirms the closure of its services.