Lucra is a technology company that has developed a software platform, available via SDK and API, to enable other companies to add monetized, skill-based gaming experiences to their apps and websites. Their mission is to increase user engagement, retention, and revenue for their clients by offering fun, competitive, and legally compliant real-money contests. By focusing on games of skill rather than chance, Lucra operates within the legal frameworks of its serviced regions, distinguishing its offerings from traditional gambling.

Founded in

United Kingdom