LinkedFinance offers a new and painless way for Irish businesses to borrow money from a large group of real people, including their own customers. Crowd Funding is the new way for companies to borrow, bankers get bypassed, the wheels of business keep turning and everyone wins! Person to Person (P2P) lending or Crowd Funding is simple. People with money to lend can lend it directly to people who need it. With LinkedFinance lenders can lend directly to small businesses looking for funding. Crowd Funding provides complete transparency to both the lender and borrower and it brings lending back to basics where a lender simply deposits funds and when there are enough funds available loans can be made to credit worthy borrowers. How it Works - Businesses looking for a loan can apply at Linkedfinance.com for funding. The loan required and full details of the business are posted in their market. Potential Lenders can participate in an auction process where they bid on how much of the loan they are prepared to fund and the interest rate they require. The lowest rate bids are accepted so the borrower secures the best interest rate possible.