Founded in 2018, Lifetri Group is a Dutch insurer focused on providing long-term financial security and peace of mind to its customers. The company operates primarily in the funeral insurance and pension markets, having grown significantly through strategic acquisitions, including the funeral insurance portfolio from a.s.r. and the pension portfolio from Allianz Nederland. Lifetri aims to be a reliable and customer-centric partner, managing policies and payments with a commitment to clarity and support for its policyholders.