Liazon, founded in 2007, was a leader in the private benefits exchange market. The company developed the industry-leading platform, the Bright Choices® Exchange, a marketplace that allows employees to personalize their benefits package with a defined contribution from their employer. This model aimed to control costs for employers while offering greater choice and flexibility to employees. In November 2013, Liazon was acquired by the global professional services company Towers Watson (now Willis Towers Watson - WTW). Following the acquisition, Liazon's technology and model were integrated into WTW's broader benefits delivery and administration services, eventually evolving into services like Via Benefits.

Founded in

United States