LendDirect is a financial services brand that provides online personal lines of credit up to $15,000 to Canadian residents. The company positions itself as a flexible alternative to payday loans and traditional installment loans, offering open-ended credit with no-fee cash advances and the ability to borrow and repay funds as needed. LendDirect is a brand operated by easyfinancial Services Inc., which is a key division of goeasy Ltd., a publicly-traded Canadian company (TSX:GSY) specializing in non-prime consumer lending.

Founded in

United Kingdom