InvestingReviews, operated by the UK-based media company Finixio Ltd, positions itself as a trusted resource for retail investors. Its mission is to deliver unbiased, in-depth, and data-driven reviews of financial services, including stock brokers, forex platforms, and crypto exchanges. The site is run by a team of financial experts and journalists who aim to help users make informed decisions by comparing features, fees, regulation, and user experience across a wide range of investment platforms.