Founded in 1985, HomeBanc Mortgage Corporation was a prominent Atlanta-based real estate investment trust (REIT) that specialized in originating, selling, and servicing "prime" residential mortgage loans. The company prided itself on a high-touch, customer-centric model, often referred to as "The HomeBanc Way," which emphasized service and relationships. Despite focusing on high-quality loans rather than subprime mortgages, the company became a high-profile casualty of the 2007 credit market seizure. The collapse of the secondary market for mortgage-backed securities left HomeBanc unable to sell its loans, leading to a liquidity crisis that forced it into bankruptcy and the eventual liquidation of its assets.

Founded in

United States