Het Ros Beiaard is not a traditional commercial company but the name of a famous folkloric tradition and parade in Dendermonde, Belgium, which takes place only once every ten years. The event celebrates the legend of the horse 'Beiaard' and the Four Sons of Aymon. Recognized by UNESCO as a Masterpiece of the Oral and Intangible Heritage of Humanity, the parade is a massive cultural event organized by a local committee (the "Ros Beiaard Committee"). Its mission is to preserve and celebrate this unique piece of local history and folklore, attracting hundreds of thousands of visitors from around the world.

Founded in

Netherlands