Founded in 2016 by former Flipkart executives Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal, Groww started as a direct mutual fund distribution platform. It has since evolved into a comprehensive financial services company with a mission to make investing simple, accessible, and transparent for millions of Indians. The platform now offers a wide range of investment options, including equity trading, Exchange Traded Funds (ETFs), Initial Public Offerings (IPOs), digital gold, and has expanded into services like personal loans and UPI payments. It is one of India's leading digital brokerage firms, known for its user-friendly interface and focus on empowering retail investors.