Golden Friend (Nguoi Ban Vang) was established in 2017 and operates as a strategic partner of Phu Nhuan Jewelry (PNJ), one of Vietnam's largest jewelry retailers. The company provides fast and transparent financial solutions through its modern pawnshop model, allowing customers to receive loans against the value of their luxury assets. In addition to pawning services, they also purchase high-value items directly from customers. Their mission is to professionalize the pawn industry in Vietnam by offering reliable, secure, and customer-friendly services across their nationwide network of stores.

Founded in

Vietnam