GenEQTY Inc. operates as a financial technology company offering a "Lending-as-a-Service" (LaaS) platform. Its primary mission is to provide B2B SaaS and other recurring revenue businesses with access to non-dilutive capital, allowing them to fund growth without giving up equity. The company utilizes a proprietary data-driven underwriting model, the GenEQTY® Score, which analyzes real-time financial and banking data to assess a company's financial health and provide funding offers quickly.