Friendly Finance Pty Ltd was an Australian online lender that specialized in providing small amount credit contracts (SACCs), commonly referred to as payday loans, to consumers. The company was part of the European-based Friendly Finance Group. It targeted individuals in need of quick, short-term financing, typically ranging from a few hundred to a couple of thousand dollars. In 2019, the company entered voluntary administration and subsequently liquidation, ceasing all lending operations following significant financial difficulties and regulatory scrutiny from ASIC regarding its lending practices.

Founded in

Australia