Launched in 1989 as a division of Midland Bank (now part of HSBC), first direct was the UK's first telephone bank, pioneering the concept of 24/7 direct banking. The company has built its brand on a strong reputation for award-winning customer service. It offers a full suite of personal banking products, including current and savings accounts, credit cards, loans, mortgages, and insurance, all managed remotely by its UK-based contact centers and through its online and mobile banking platforms.

Founded in

United Kingdom