Formerly a business segment of Finance of America Companies Inc. (NYSE: FOA), Finance of America Home Improvement specialized in providing unsecured personal loans to homeowners for home renovation and improvement projects. The company operated on a contractor-centric model, where contractors could offer financing options directly to their customers, streamlining the payment process for large projects. On March 1, 2023, the business was officially acquired by GoodLeap, a leading digital marketplace for sustainable home solutions. Existing loans are now serviced by GoodLeap, and the brand no longer originates new loans.

Founded in

United States