Elevate Credit International Limited was the UK subsidiary of the US-based fintech company Elevate Credit, Inc. It operated primarily through its brand "Sunny," which offered high-cost, short-term unsecured loans to UK consumers who were often underserved by mainstream financial institutions. The company positioned itself as a technology-driven lender using advanced risk analytics. However, due to significant regulatory pressure on the UK's payday loan industry and a surge in customer complaints, the company ceased all lending operations and officially entered into administration in June 2020.

Founded in

United Kingdom