EQi is the direct-to-consumer investment platform of Equiniti Financial Services Limited, part of the wider Equiniti Group. Originally known as Selftrade, it was rebranded to EQi to better align with its parent company. The platform's mission is to provide an easy-to-use and affordable service for individuals to manage their own investments, offering access to a wide range of UK and international stocks, funds, and ETFs through various account types, including ISAs and SIPPs, on an execution-only basis.

Founded in

United Kingdom