dough is a financial technology company that offers a commission-free brokerage platform for stocks, ETFs, and options trading. Launched in 2019 and backed by the team behind tastytrade, dough aims to make investing more accessible, understandable, and engaging, particularly for a younger, mobile-first demographic. The platform focuses on a visually rich, simplified user experience combined with educational content to help users understand the markets and investment strategies. Brokerage services are provided through its affiliated entity, dough LLC, a registered broker-dealer and member of FINRA/SIPC.

Founded in

United States