Dogelon Mars ($ELON) is a community-driven cryptocurrency project that launched in April 2021. It follows the trend of other canine-themed meme coins like Dogecoin and Shiba Inu. The project has built a fictional narrative around its mascot, a dog named Dogelon Mars, who explores the galaxy with the ultimate mission of recolonizing Mars. The project aims to become an "intergalactic currency" and has expanded its ecosystem to include comics and community-focused initiatives. Unlike a traditional company, Dogelon Mars operates as a decentralized project with an anonymous development team.