Direct Global is a technology firm dedicated to creating the world's first global digital platform for co-operatives. Their core mission is to empower the 3 million co-ops and their 1.2 billion members worldwide by enabling them to trade directly with one another through a trusted, efficient B2B marketplace called Direct Co-ops. By leveraging technology, including blockchain for transparency and security, the company aims to cut out intermediaries, reduce costs, and foster a more equitable and interconnected global economy for the co-operative movement.