Cure Auto Insurance

Cure Auto Insurance Insurance Review

This comprehensive review delves into Cure Auto Insurance, officially known as Citizens United Reciprocal Exchange (CURE), a New Jersey-based auto insurer that distinguishes itself by focusing on driving records rather than potentially discriminatory factors like credit score, occupation, or education level. We will explore its market position, services, pricing, customer service experiences, and overall value proposition to help you decide if it's the right insurance provider for you.

Overview

Established in the 1980s, Cure Auto Insurance emerged as a response to the challenges faced by the auto insurance industry, characterized by low profitability and stringent legislative hurdles. Its innovative approach, focusing on driving behavior rather than other personal details, set it apart from traditional insurers.

Year of Establishment and Background Story

Born from a need for fairer and more accessible car insurance, Cure has steadily grown, expanding its services to meet the demands of a broader market. This focus on fair pricing based on driving history has been a key component of its appeal to certain demographics.

Key Milestones in the Company’s History and Growth

A significant milestone was the expansion into Michigan in July 2021, further solidifying its presence in the Midwest. The opening of a physical office in Michigan in August 2023 demonstrated commitment to the region and its growing customer base. By 2023, Cure insured approximately 75,000 drivers in Michigan, a considerable portion (58%) residing in Detroit. This expansion shows a strategic plan for growth and market penetration.

Regulatory Compliance and Licenses

Cure Auto Insurance operates under the license of the New Jersey State Department of Banking & Insurance. Its NAIC number is 37028, providing a verifiable identifier for regulatory oversight and compliance.

Insurance Products and Services

Main Insurance Products

Cure Auto Insurance's core offering centers around auto insurance. The coverage options typically include:

• Bodily Injury and Property Damage Liability: Protecting you from financial responsibility for injuries or damages caused to others in an accident.
• Comprehensive Coverage: Covering damages to your vehicle from non-collision events like theft, vandalism, or weather damage.
• Personal Injury Protection (PIP): Providing coverage for medical expenses and lost wages for you and your passengers, regardless of fault.

Beyond these standard options, Cure offers optional endorsements such as roadside assistance and rental car reimbursement, adding further value to their policies. Collision coverage is offered in three levels: broad, standard, and limited, giving drivers the flexibility to choose a level appropriate to their needs and budget.

Additional Services

Cure aims to provide a seamless customer experience through additional services. These include:

• Claims Assistance: A 24/7 online claims reporting system and multiple phone numbers for convenient reporting.
• Direct Repair Shops: A network of pre-approved repair shops, potentially streamlining the claims process and ensuring quality repairs.

Premiums and Pricing

Pricing Structure

A key differentiator for Cure is its premium calculation method. Unlike many insurers that heavily weigh credit scores and other potentially discriminatory factors, Cure prioritizes driving records as the primary factor influencing premium rates. This approach aims for a fairer system, rewarding responsible drivers.

Comparative Analysis with Industry Averages

While specific premium figures aren't readily available for direct comparison, Cure promotes itself as competitively priced within the market. The emphasis remains on fair pricing tied directly to driving behavior, making it potentially attractive to drivers with good records.

Discounts and Special Offers

Cure Auto Insurance offers a range of discounts, including multi-policy discounts, safe driver discounts, and loyalty rewards, aiming to incentivize long-term customer relationships and safe driving habits. However, specific discount details are not consistently publicized, requiring direct inquiry for specifics.

Customer Service and Support

Contact Methods

Cure provides various ways to connect with customer support:

• Phone: 800-535-CURE
• Email: Contact information is typically found on their website.
• Live Chat: Available through their website for immediate assistance.

While 24/7 claims support is advertised, details regarding multilingual support are not readily available on their public materials.

Pros and Cons of Cure Auto Insurance Insurance

Pros

• Competitive Premiums (Potentially): The focus on driving records can translate to competitive rates for responsible drivers.
• Comprehensive Coverage Options: Offers a range of coverage types, including essential protection and optional add-ons.
• Customer-Focused Approach (Advertised): The company emphasizes fair pricing and a customer-centric approach, though customer reviews should be considered.

Cons

• Significant Customer Complaints: The BBB reports a substantial number of complaints related to claims handling, settlements, and claim denials. This is a serious concern and should be carefully considered.
• Limited Coverage Options (Reported by some): While comprehensive options exist, some customers have reported limitations in available coverage, potentially necessitating exploration of other insurers.
• Lack of Mobile App: The absence of a mobile app can be inconvenient for customers who prefer managing their insurance digitally.

Conclusion

Summary of the Main Points Covered in the Review

Cure Auto Insurance presents a unique approach to car insurance, emphasizing driving record-based pricing. While its commitment to fair rates and comprehensive coverage is commendable, the substantial number of customer complaints regarding claims processing remains a serious drawback. Potential customers should carefully weigh the pros and cons before making a decision.

Recommendations on Who Would Benefit Most from the Company’s Insurance Offerings

Drivers with clean driving records seeking potentially competitive rates and comprehensive coverage may find Cure Auto Insurance attractive. However, those prioritizing seamless claims processing, extensive customer service, and a wide range of additional features should thoroughly research alternative options and carefully review customer reviews before committing.

Frequently Asked Questions about Cure Auto Insurance Insurance

1. What types of insurance does Cure Auto Insurance offer?

Cure primarily offers auto insurance, encompassing bodily injury and property damage liability, comprehensive, and personal injury protection (PIP).

2. How does Cure Auto Insurance determine its premium rates?

Cure’s premium calculations prioritize driving records over factors like credit history, occupation, or education level.

3. What additional services does Cure Auto Insurance provide?

Cure offers 24/7 online claims reporting, a network of Direct Repair Shops, and optional roadside assistance.

4. Can I contact Cure Auto Insurance 24/7?

Yes, claims reporting is available 24/7 online.

5. Does Cure Auto Insurance offer any discounts?

Yes, Cure offers discounts like multi-policy, safe driver, and loyalty rewards; however, precise details vary.

References

• [1] https://www.michiganautolaw.com/blog/2024/09/16/cure-auto-insurance-michigan/
• [2] https://www.bbb.org/us/nj/princeton/profile/insurance-companies/cure-auto-insurance-0221-10001452
• [3] https://www.bankrate.com/insurance/reviews/cure/
• [4] https://www.cure.com/why-cure
• [5] https://www.cure.com/contact