Credit Fair, a brand of Protopartners Financial Services Pvt. Ltd., is a B2B2C lending fintech platform founded in 2018. The company's mission is to make finance affordable and accessible for all Indians by offering easy and low-cost EMI solutions. It partners with merchants across various sectors such as healthcare, education, home improvement, and electric vehicles to provide point-of-sale financing to consumers, enabling them to make lifestyle-related purchases.