Cointro is a financial technology company that operates a non-custodial platform for buying and selling cryptocurrencies. Its mission is to simplify the process of converting fiat currency to cryptocurrency by enabling direct transactions from a user's bank account to their personal crypto wallet. The company emphasizes security and user control, as it does not hold customer funds or digital assets, thereby reducing the risk associated with centralized exchange hacks. The platform is designed for ease of use, featuring instant user verification and a streamlined interface for both new and experienced crypto users.