Founded in 1998, bsmart operates a prominent cash-back rewards program in South Africa. The company provides members with a prepaid card that can be used for purchases at a wide network of national retail partners. The core business model is centered on providing instant cash-back rewards to members on their transactions, thereby fostering customer loyalty for participating merchants. Unlike a credit card, the bsmart card requires users to pre-load funds, making it a tool for budgeted spending while earning tangible savings.

Founded in

South Africa