Founded in 1998 by Ben Woldring, Bencom Group specializes in creating transparency for consumers in complex markets. The company started with Bellen.com, a comparison site for mobile phone plans, and has since expanded to include numerous other platforms such as Gaslicht.com (energy), Poliswijzer.nl (insurance), and Internetten.nl (internet providers). Bencom's mission is to empower consumers to make informed decisions by providing clear, objective, and easy-to-use comparison tools, helping them save money on their fixed costs.