Founded in 2005, Banki.ru has grown to become the leading financial "supermarket" and information hub in Russia. The company's mission is to help people navigate the complex world of finance by providing comprehensive, up-to-date information, comparison tools, and user-generated reviews for a wide range of products, including bank deposits, loans, credit cards, insurance, and investments. It combines a media platform with financial news and analysis with a marketplace that allows users to compare and select financial services from various institutions, effectively acting as a lead generator for its financial partners.