Originally founded as B-Social in 2016, the company started as a social finance app designed to help users track and settle expenses with friends. After securing significant funding and evolving its business model, the company focused on becoming a fully regulated bank. In June 2022, after changing its name to Kroo Limited, it was granted a full UK banking licence by the Bank of England. Today, Kroo operates as a digital-only bank with a mission to build a bank that customers can trust and love, offering services like a personal current account with interest, overdrafts, and a focus on transparency and customer-centric features.

Founded in

United Kingdom