Aviva plc is a UK-based multinational holding company for the Aviva group, a leading provider of insurance, savings, and investment products to 22 million customers in the UK, Ireland, and Canada. With a history tracing back to 1696, the modern company was formed by the merger of Norwich Union and CGU plc in 2000, rebranding as Aviva in 2002. The company's mission is to be with its customers today, for a better tomorrow, by providing essential financial services that help them save for the future and manage the risks of everyday life. The group's corporate structure includes various entities, including the specifically named "Aviva Holdings Limited".

Founded in

Switzerland