Applied Data Finance (ADF) is a fintech company that utilizes advanced data science and machine learning to offer responsible and affordable credit to underbanked, non-prime consumers. Founded in 2014, ADF's mission is to provide a better alternative to traditional non-prime lenders by offering more transparent and fairly-priced loans. The company operates the consumer-facing brand "Personify Financial," which provides unsecured personal loans. ADF's platform assesses credit risk more effectively than traditional scoring models, enabling it to serve individuals who might otherwise be denied credit.

Founded in

United States