Founded in 2013 and based in the Netherlands, Anycoin Direct aims to make cryptocurrency accessible to everyone. The platform functions as a broker, allowing users to buy and sell a wide range of cryptocurrencies directly from the company. They prioritize user-friendliness, security, and customer support, offering features like a personal "vault" for storage and various payment methods. Anycoin Direct is operated by Phoenix Payments B.V., which is officially registered as a crypto service provider with De Nederlandsche Bank (DNB), the Dutch central bank, and the Austrian Financial Market Authority (FMA).