Alpari (UK) Limited was a prominent financial services company providing online trading services to retail and institutional clients. Founded as part of the global Alpari brand (established in 1998), the UK entity became a significant player in the retail forex market, known for its sponsorship of West Ham United Football Club and its popular trading platforms. The company's business model focused on offering leveraged trading on forex, precious metals, and CFDs. Its history came to an abrupt end in January 2015 when extreme volatility, caused by the Swiss National Bank's unexpected decision to unpeg the franc from the euro, led to massive client losses that exceeded their account equity, rendering the firm insolvent.

Founded in

United Kingdom