Originally founded in 1919 as the General Motors Acceptance Corporation (GMAC), the company rebranded as Ally Financial in 2010. It is a bank holding company and a leading provider of digital financial services. Ally's mission is to be a "relentless ally" for its customers' financial well-being by offering innovative and straightforward products. The company's main business lines include Ally Bank for direct-to-consumer banking, Ally Auto for vehicle financing and leasing, Ally Invest for self-directed and managed investment portfolios, and Ally Insurance for vehicle and other consumer protection products.

Founded in

United States