Affinity Financial Awareness Limited, trading as Affinity Financial, is a firm of independent financial advisers based in Hertford, UK. The company specializes in providing personalized financial planning and advice to both individuals and businesses. Their stated mission is to help clients achieve their financial goals through expert guidance on pensions, investments, protection (insurance), mortgages, and estate planning. As an independent firm, they emphasize their ability to offer advice from the whole of the market, ensuring tailored solutions for their clients. The company is authorized and regulated by the Financial Conduct Authority (FCA).

Founded in

United States