Advocis, The Financial Advisors Association of Canada, is a voluntary professional membership association serving thousands of financial advisors and planners across Canada. Established in 1906, the organization's mission is to enhance the professionalism of its members and advocate for a stable and fair financial services environment for consumers. Advocis provides its members with professional development, industry-leading designations (like the CLU - Chartered Life Underwriter), and a strict code of professional conduct to uphold high ethical standards. The association operates through a network of local "Advocis Chapters" across the country, which provide local networking, education, and community involvement opportunities for members.